Content SEO Writer

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Job Description

Content SEO Writer (Finnish Native Speaker)

We are looking for a Finnish native speaker Content SEO Writer to create
high-quality, engaging content for our current and future brands. In a highly
competitive market, your ability to craft a strong, natural tone of voice in Finnish will
be critical to building trust, engagement, and long-term player loyalty.
This is a content-first role with SEO as a supporting skill, not a technical
specialisation.

What We’re Looking For
● Native-level Finnish writing and editing skills (required)
● Strong copywriting ability with attention to tone, clarity, and nuance
● Basic understanding of SEO fundamentals (keywords, search intent, on-page
optimisation)
● Comfortable working with performance metrics such as open rates and CTRs
● Well-organised, detail-oriented, and eager to learn
● Experience in iGaming or regulated industries is a plus

● Content & Tone of Voice (Primary Focus)
Write, edit, and optimise Finnish-language content for websites and
marketing channels.
Develop and maintain a consistent, natural, and engaging tone of voice
across brands.
Create content that is clear, persuasive, and user-focused while remaining
SEO-friendly.
Adapt content for different brands, audiences, and communication styles.
● CRM & Marketing Collaboration
Work closely with the CRM team on email, on-site, and promotional content.
Optimise copy to improve open rates, click-through rates, and
engagement.
Understand basic CRM metrics and use performance insights to refine
messaging.
● SEO Content Support (Junior Level)
Use provided keyword research and SEO guidelines to create and optimise
content in Finnish.
Assist in preparing SEO content briefs based on keywords, search intent,
and competitor examples.
Apply on-page SEO best practices, including:
Titles and meta descriptions
Headings and content structure
Internal linking and readability
Support content updates and refreshes based on performance and ranking
data.
● SEO Awareness & Collaboration
Perform basic SEO checks (e.g. indexability, mobile friendliness, obvious
issues).
Flag potential SEO or content issues to senior team members.
Collaborate with developers and marketing teams by clearly communicating
content needs.
● Link-Building & Content Assets
Create content assets suitable for link-building and outreach in Finnish.
Follow provided anchor-text and linking guidelines.
Support simple tracking of published links and content placements.
● Organisation & Best Practices
Maintain content documentation, tone-of-voice guidelines, and templates.
Follow internal content and SEO SOPs.
Stay informed about high-level Google updates relevant to Finnish-language
content.

Content SEO Writer

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